There is nothing more important than keyword research when building your SEO plan. Even the best planned campaigns can be disappointing if you have targeted the wrong keywords. Google acknowledges that several websites are stuffed unnecessarily with the wrong keywords while some others fail to exploit the opportunity fully.

Long tail keywords with more than 3-4 words can bring you closer to your target audience. Even when search volumes are low, these long tail keywords can guarantee better exposure and subsequently a higher rank for your website.

When looking for profitable keywords for your business, here are 10 things to keep in mind: