It is that time of year again; Christmas is soon approaching with less than 8 weeks left. For retailers, this should be the busiest time of year. If you have a website and your online marketing is fully implemented sales should be on an increase. Retail ecommerce stores should take advantage season. We have a simple guide on how to boost your ecommerce sales. Take advantage this season and help boost sales with the following simple and effective methods.

Homepage

Remember, the homepage is the first point of access to your website. Not only should it be visually engaging, it should entice the customer to shop online and browse through your products. Homepage banners are a great way of attracting potential customers, design banners about your new collections, offers, and products you would like to upsell. Think about your target market, engage with them, and entice them through the homepage.

The homepage should look clean and simple. The layout is important; it should be easy to navigate so customers can go to the shopping basket with ease. Keep the homepage simple, do not overdo it with too many banners, products and information. Why not include some festive icons on your website, small changes to the design such as Christmas themed banners and icons can help entice the customer.

Product page

The products should be clearly labelled and have the correct description. The information is important so the customer can understand the product details, which can help entice the customer to buy. Simple aspects such as information can help increase your conversion rate.  Have images that will do justice to your products, high quality images are important for customers to view the details of your products.

Promotions

Have you thought about running a promotion? This is a great way of getting customers to shop on your retail store. Free delivery over a certain amount will entice the customer to shop more, to reach the specified free delivery charge.

Why not also give a promotional offer to have a certain percentage of the shopping basket. This is a great way of pushing sales on the website. Sending out newsletters with the promotional offer is an effective method to push the promotion to your potential customer base. You can also push these promotions to your customers on Facebook and Twitter. Take advantage of these social platforms where there is a large pool of customers you need to reach out to.

Increase your sales with these simple and effective methods. If you would like advances features to help customers to shop with ease going to the shopping basket without getting lost get in touch with us.