Google + has emerged as a new playground for search marketers and business owners to play the game known as œBUSINESS. It offers a wide range of opportunities to business owners to get engage with their customers and improve their businesss social circle. It is a new way of promoting a business as the business profiles on Google + are like business centers where owners can work to fetch more potential prospects without spending a penny as this great opportunity provided by search giant Google is free of cost.

What are the advantages of creating a business profile on Google plus?

·         As the feature is owned by Google so it is obvious that a business associated with the Google plus profile is directly associated with Google somewhere. In return it is expected to receive some perks in Google rankings.

·         There are already millions of users active on Google plus and still increasing every day. So your business will get a ready market to showcase your products or offers in front of masses. This profile will increase your customer base for sure as there are several methods through which you can promote your business.

·         You can get involved with a huge community of users and create your social circle. The best option is to create a video hangout where one can interact with many users at a time. Google hangout service is like a conference call or a webinar where users can share thoughts and ideas with each other. It gives a great opportunity to business owners to promote their services.

·         Sharing your products and services is the best strategy to promote a brand. Google + profile provide you an opportunity to share your products, services, blogs, news, content, experiences, thoughts, etc. with public. Once you have shared your post people will love it share it further or like it by clicking on a small button known as +1. Same as we have like button in Facebook, Google has +1 button. The more +1s your post have the more it is loved by users.

·         It also gives an opportunity to link your other social profiles or websites with your Google + profile. For example, if you have a business website and a Facebook profile, you can add these in your Google profile. People will get aware about your website and other social profiles by seeing your Google profile. Also, it is a great source of high quality genuine back link.

Bonus tip!

Encourage your employees and other references to create a personal Google plus profile and share and like your business profile to increase its visibility. These profiles will help your shared content to increase +1s and share it further. In all, these profiles will grow your circle.