Project Overview

Diva Boutiques is an online women's clothing store where fashion Divas can find an extensive collection of chic high street outfits and accessories to spruce up their sartorial game!

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Project Context & Challenge

THE CHALLENGE

To make a strategy for increasing their revenue, along with boosting the brand value of the Diva Boutiques' website online.

Implementing the strategy for growing customer base, leads, and Return on Investment. Routinely evaluating the effectiveness of the digital marketing tools (SEO and PPC).

How we helped the business

Updated the existing website into a modern, efficient, and highly interactive platform for presenting the brand's products in the best possible way.
Developed an effective digital marketing plan that included key channels such as paid marketing and organic search engine optimisation.

Process & Insight

Building everything from the scratch

We started with the objective to raise awareness about their premium products, as well as to showcase them perfectly to give the best user experience. We wanted to increase the customers and ROI by building a strategy and offering the best-in-class digital marketing solutions to the company.

We researched for the top business keywords for them and analysed their brand positioning. Our SEO team successfully optimised the website and our digital marketing team developed a strategy to boost their business growth. Goals were established and we started tracing and analysing. We effectively developed SEO, PPC and Content Marketing strategies and implemented the campaigns successfully to exceed our client's expectations in terms of returns and deliverables.