Project Overview

Floorsave is a family run hardwood, engineered wood and laminate flooring company. All their products come with quality guarantee at a competitive price.

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Project Context & Challenge

THE CHALLENGE

To plan a strategy for increasing the revenue and improving the brand value of Floorsave. And to implement the strategy to increase leads, customer base and ROI through digital marketing channels - SEO and PPC.

How we helped the business

We developed a fully responsive web store for Floorsave. It incorporates some unique features on the latest Magento open source technology. Running a successful digital marketing campaign including major channels – organic search engine and paid marketing.

Process & Insight

Digital experts at KOL Limited had set a target to generate brand awareness and conversions. We aimed to boost the customer base and ROI by developing innovative & industry's best digital marketing solutions.

Our Digital Marketing team analysed and discovered Floorsave's brand positioning and researched on winning keywords. The team effectively implemented changes on-site and built strategies to improve optimisation, increased functionality, in-depth tracking and setting targets for every new phase. We implemented successful PPC and SEO marketing campaigns to gain the results and deliverables beyond the client's expectations.