If businesses want to succeed in today's competitive world, they must go digital. Offline businesses can't grow as much as online ecommerce businesses. A bespoke web design is essential for a great online presence.
An aesthetically appealing ecommerce web design is not the only requirement for the success of any business. There are several factors that can impact conversions, so let's know a few of them.
Easy To Navigate
A custom web design can provide effortless navigation. Complicated navigation will make it difficult for visitors to find the products they are looking for. They will instantly leave the website, isn't it? This is why, you must keep the navigation easy so your potential customers can search for their favourite products and purchase them without any hassles.
You need to connect your product pages with your content so that your target audience can reach the product page without much effort. Also, make sure that they can easily find similar products so that they can buy the best one. It will make online shopping enjoyable for them. This can be achieved by a custom web design.
If you are looking for ecommerce solutions, connect with KOL Limited. We offer custom web design along with digital marketing services. From search engine optimisation (SEO), content marketing, social media management and PPC marketing to email marketing, we provide various services.
Design from Users' Viewpoint
When going with the bespoke web design, consider creating the design from the users' viewpoint. Your potential customers will land on your ecommerce website, so it must be designed as per their liking. The design should not be so complicated that it becomes difficult for your users to explore and navigate the site.
The ecommerce web design should provide a great user experience so that users spend more time on your site. They will explore your website and find different products and it will improve the probability of higher conversions. You will have a better chance of earning more profit.
Compelling Call To Action
To improve the conversion rates, it is recommended you add a call to action on your website. This is great for ecommerce brands as by clicking on the call to action users are made to perform certain actions. 'Buy now', 'Click to know more' and 'Subscribe to our newsletter' are a few popular call to action an ecommerce website can have. It provides a clear message to users and they can effortlessly purchase products from your site.
The font type and size also matter when creating a compelling call to action. This will increase your sales and newsletter subscriptions.
Properly categorise your products
To improve your sales, it is important to properly categorise your products. You can have different categories on the menu, such as clothing, accessories, beauty and electronics. An ecommerce website must have its products categorised so that users can effortlessly search for the product they are looking for.
If visitors find it difficult to discover their desired products, they will leave the site. Therefore to boost sales, you must divide all your products on your website into different categories and subcategories.
