To beat the cutthroat competition, it is crucial to leverage digital marketing services for business growth. This makes it essential for a business to have a custom ecommerce web design to grow their brand online. A high converting custom website can help you effortlessly beat the competition.
Having a professional website designed by an experienced web development company can help you showcase your products or services to your target audience in the most appealing layout.
KOL Limited is a leading web design company in the UK. We have expertise in ecommerce web development and digital marketing services. Our skilled design team can develop user friendly ecommerce websites. To boost your conversions, our knowledgeable digital marketing team will leverage various tools. These digital tools include search engine optimisation (SEO), Pay Per Click (PPC) marketing, content marketing, social media marketing and email marketing. A robust digital marketing strategy will be created by the team.
Ecommerce solutions can help a brand capitalise on a custom and user friendly website. An aesthetically appealing website can attract potential customers and result in higher sales.
Stages Of Custom Ecommerce Web Design
Knowing each stage of a custom ecommerce web design will help you get the best out of your web design company.
Research and Visualisation
The first step involved in the development of a website includes research and visualisation. Your web development company will research online to find market trends in your niche along with your competitors. The team will also analyse your business requirements and goals. They will define your buyer persona and create a plan accordingly.
Your ecommerce web design team will visualise the structure of your website as per your needs. The web designer will create wireframes and a sitemap before proceeding further.
Custom Web Design
The next stage involves creating a design to align with your business goals. The web designer will develop mockups for the home page and other web pages. Brand colour palette will be decided and layouts will be prepared. An alluring user interface (UI) will be designed using appealing visual elements. Graphics and typography will be chosen as per your business niche.
Content Writing
The content writing team will write engaging and SEO friendly content. Crisp content will be created keeping in mind the pain points of your target audience. Along with the content of the homepage, the content for all the product pages and category pages will be created. Product descriptions will be written in a compelling tone to boost sales.
Web Development
Web development is the most crucial stage when getting your business website created. Your ecommerce web design company will start with the front end development. The team of front end developers will convert the mockups into CSS, HTML and JavaScript Code. The backend development team will build a database, server side logic and APIs for various functionalities to be included on your website.
To make content management easier for the client, a content management system (CMS) will also be integrated.
Testing and Fixing Bugs
Testing is the most crucial stage of website development. The website must provide an excellent user experience. All the web store features will be tested for functioning properly. The site will also be tested for performance and speed. The next is the compatibility test where it is checked whether the site is opening seamlessly on all devices or not. A secure web store is essential and at this stage, web developers will test the security issues. If any bugs are found, they will be fixed to ensure the site functions efficiently.
Launching The Site
Before launching the website, it is reviewed and changes are made according to the feedback. Before deployment, it is sent for the approval of the client. Once everything is fine, it is deployed on the live server. The DNS settings are also configured to point the domain to the developed web store.
Support and Maintenance
Once the website is live, your web design company will provide post launch support and maintenance. This will ensure that your web store runs properly without any glitches. The team will take care of any vulnerabilities or bugs and from time to time update the content. Analytics will also be set up to track the website's performance.
If you have any queries regarding the custom web design, feel free to connect with us.
