If you have plans to grow your business online, you need to get an aesthetic website designed. An experienced web designer can help you design your dream website. By opting for a bespoke ecommerce web design, you can ensure that your website is well aligned with your business goals.
The design of a website plays a crucial role in holding the interest of users. A professional web design company can be hired to develop a professional looking website.
A company offering ecommerce solutions will have expertise in developing high converting websites. They will have a team of skilled web designers and developers who can create a website according to your business needs.
What is the work of a web designer?
When a web designer is hired to design a website, they don't instantly design it using a magic wand! They have to perform various tasks, let's know some of the responsibilities of a web designer.
Researching The Competitor Websites
A web development company discusses the project with the client. As per this design brief, a web designer researches competitor websites.
KOL Limited is a leading web design company in the UK. They have expertise in developing all types of ecommerce websites. With around 15 years of experience, they have crafted numerous clothing web stores, fine jewellery websites, packaging sites and more. You can connect with them to discuss your project. They can design an aesthetic site as per your niche and requirements.
They also offer digital marketing services apart from ecommerce web design.
Visualising The Layout
The next task a web designer has to perform is to visualise the layout of the website. They will create wireframes for all web pages, including the sitemap. The layout will be created keeping in mind the goals of your business.
A team of UI (User Interface) designers will craft an appealing layout that will visually guide the users. The user interface will be designed to provide a great user experience with a perfect information architecture by properly grouping the data.
Quality Images and Graphics
Graphics and images play an important role in the aesthetics of a website. Web designers have to ensure that the visual appeal of the site engages users. They will work according to the brand guidelines. Various design tools are available for web designers to use such as InVision, Adobe XD, Sketch and Figma.
Data Presentation
The data or content on the website should be presentable enough to allure users. Web designers have to take the decision on how to group and present the information on the site. It is known as the information architecture.
Web designers have to organise page layouts and decide how to present the text on web pages in the best possible way.
Create UX Design
It is the responsibility of a web designer to create a design that provides a great user experience (UX). The site needs to offer good look and feel. It must be intuitive and provide an enjoyable shopping experience to users. A UX design is responsive and mobile friendly. Forms must load fast and there must be visible call to action. The site's loading speed too must be fast.
Design consistency ensures coherence and brand connectivity. Easy to use and intuitive navigation is required to provide a good user experience.
A web designer is not the only one involved in the creation of a website. A web developer transforms wireframes into a full fledged working website by using their coding skills.
